What does this look like?
Would you believe it’s a drill bit designed for fracking and the bring pink color is for breast cancer?
Full story: How breast cancer research benefits from fracking and other abominations
Photo: Baker Hughes
This is the problem with high-profile non-profits. Eventually, the survival of the Foundation overtakes its cause, priority-wise.
The Komen Foundation is now wearing the Fracking concern’s letterman jacket. The $100,000 payout for SGK comes at the cost of an endorsement of an experimental drilling practice that doubles down on carcinogenic pollution.
Shale formations are broken up by these drill bits, aided a toxic solution of water and chemicals. In extracting the methane gas, the cracks in the earth’s crust that occur on the path to the source of the gas inevitably leak, creating a greenhouse gas problem that could rival the one that natural gas is meant to address in its role as a “bridge fuel.” Methane is said to have 26 times the heat-trapping capacity that carbon dioxide has.
But let’s leave climate out for a moment, since it is not the disease we are talking about.
Hydraulic fracturing uses one set of poisons to release another set of poisons from the ground, and the practice does not address or even acknowledge the potential collateral damage.
This is a symbolic problem, but symbolism is where the thrust of popular non-profits ultimately goes. When your organization becomes a brand, you have to be conscious of where that brand appears, more than simply ensuring that it appears.
By aligning with an experimental industry with the same lack of precautionary practices that have been the cause of countless cases of a spectrum of cancers at the hands of its predecessors in the race to profit from fossil fuels, the Komen Foundation has submitted its nose for rubbing in a puddle of its own surrender.